Fancy hitting the road this summer in a fashionable piece of Italian design? Let me introduce you to the special edition of the iconic Fiat 500 customised by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile: the 500byGucci.
This cool collaboration between two of Italy's most respected brands represents the perfect combination of craftsmanship and style. The 500byGucci was launched on the opening day of Milan Fashion Week.
The black and white colours of the 500byGucci, in unique eye-catching glossy pearl glass paint complement one another: black – with detailing in shiny chrome paired with interiors that contrast sharp black and white – for a contemporary and racy feel; white – with satin chrome detailing and ivory and black interiors – for a softer, sophisticated look. I'm not sure I'd ever be able to decide which colour to go for - maybe both?!
Initially the new car will be available exclusively online, and is another example of Fiat’s use of e-commerce to sell vehicles, having already enjoyed success with cars such as the special edition Fiat 500 Pink and Fiat 500 Matt Black. The fully automated on-line sales scheme allows customers to pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and even arrange special delivery of the car to their home.
“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “And the online sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”
The Fiat 500 - as I have mentioned here before - is my dream car, the Fiat 500byGucci takes the dream and conjures it into something like heaven.
What do you think? Dream car?
*The Fiat 500byGucci will be available in the UK this summer.
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