I ventured to the Notting Hill branch last weekend and was confronted by queues of sugar-craving adults, who like me simply couldn't decide which delicious cake, cupcake, brownie, pie or cookie to choose from. I was torn between my old favourite, the red velvet cupcake and the daily special nutella cupcake. In the end I went for the nutella, which was divine, if not a little sickly sweet. Don't let the queues put you off, it is definitely worth the wait.
The delectable cupcakes are a dream of heaped buttercream icing, gorgeous colour, finished with dusting of sprinkles, You can also be assured that they are all cooked from scratch in-house.
The shop itself is a style haven with frosted windows, the inside is decorated in sumptuous cupcake shades of pink, brown and red that entice you in with even the merest glimpse of the treats on offer.
When you're in here, you're greatest life dilemma is not the newly announced recession but what flavour your cupcake will be. Indulgence never tasted so good.