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Showing posts with label Launch. Show all posts
Showing posts with label Launch. Show all posts

Havaianas Wellie Launch

Havaianas timed its launch of the wellie perfectly to coincide with the start of the festival season! I had the pleasure of attending its festival themed launch event at Selfridges.



I've always been a big fan of Havaianas', they have got me through my student days and several travelling trips. However, outside of the beach I tend not to wear my flip flops anymore, but I'm much more inclined to buy a pair of the brightly coloured wellies.




The night featured all of my summer favourites from hay bales and grass flooring to fruit cocktails and live music (courtesy of Jamie Woon and DJ Daisy Lowe). Just as we were about to leave on came the Brazilian samba dancers, which inspired us to dance the night away. I spent the next day day-dreaming about being back in Brazil...



Tom Ford's Debut Womenswear Collection

Tom Ford has launched his debut womenswear collection to much applause! My personal favourites are the leopard print shift and backless navy dress.

The images of the collection have been released this week, two months after the show, after banning all photography at the show. Tom Ford explained to US Vogue: "I do not understand everyone's need to see everything online the day after a show. I don't think it ultimately serves the customer, which is the whole point of my business-not to serve journalists or the fashion system. To put something out that's going to be in a store in six months, and to see it on a starlet, ranked in US magazine next week?”


Modelling the show were Ford’s A-List friends Beyoncé, Lauren Hutton and Daphne Guinness. Ford remarked: ‘It’s about individuality. Real clothes, real women. For a fashionable woman aged 25 to 75. That’s why I literally put many of my own muses in the show. I hear them say, "God, I can’t find that anywhere!"


Ford stresses the importance of longevity in fashion: 'I don’t think fashion has to change every five minutes. I’d like these to be clothes you can wear for a long time—ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!'


What do you think of the collection?