What do grown-up men want from fashion? I asked Mr That's Not My Age, last night but the Blog Widower simply shrugged his shoulders and carried on watching Masterchef. Fortunately, at times like these I have my Menswear Manifesto to turn to. The Manifesto tells me that men of a certain age should spend more time on grooming, think Savile Row not Carnaby Street and choose classic heritage brands over seasonal trends. Bring on Mr Joe Casely-Hayford (that's JCH above).
The 54-year-old designer has collaborated with some of the finest British manufacturers to create a beautifully under-stated menswear line for John Lewis. Including this semi-tailored Barbour jacket and an updated version of the brogue (made in Northampton by Cheaney shoes and featuring a practical Goodyear sole). Remember what the Manifesto says about footwear: a shoe made on a last, will last.
And what does this recession-busting trend for grown-up designers, heritage brands and older models (more coming soon!) tell us?
Men just want to look like men.